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Title
Text copied to clipboard!Social Media Copywriter
Description
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We are looking for a creative and detail-oriented Social Media Copywriter to join our marketing team. This role is ideal for someone who is passionate about storytelling, understands the nuances of different social media platforms, and can craft engaging copy that resonates with diverse audiences. The Social Media Copywriter will be responsible for writing, editing, and optimizing content for platforms such as Instagram, Facebook, Twitter, LinkedIn, TikTok, and others, ensuring brand consistency and audience engagement.
As a Social Media Copywriter, you will collaborate closely with the social media manager, graphic designers, and marketing strategists to develop content that aligns with campaign goals and brand voice. You will be expected to stay updated on social media trends, platform updates, and emerging best practices to ensure content remains fresh and effective.
Your day-to-day tasks will include brainstorming content ideas, writing captions, creating scripts for short-form videos, developing copy for paid social ads, and repurposing content across platforms. You should be able to adapt your writing style to suit different tones and audiences, from playful and witty to professional and informative. A strong understanding of SEO, hashtags, and social media analytics is a plus.
This position requires excellent writing and editing skills, a keen eye for detail, and the ability to work under tight deadlines. You should be comfortable receiving feedback and iterating on your work to achieve the best results. If you have a passion for social media, a flair for words, and a desire to contribute to a dynamic marketing team, we’d love to hear from you.
Responsibilities
Text copied to clipboard!- Write engaging and on-brand copy for various social media platforms
- Collaborate with designers and marketers to align visuals and messaging
- Adapt content for different platforms and audience segments
- Create scripts for short-form video content and reels
- Monitor social media trends and incorporate them into content
- Edit and proofread content to ensure clarity and accuracy
- Develop copy for paid social media advertisements
- Repurpose existing content for new formats and platforms
- Maintain a consistent brand voice across all channels
- Use analytics to refine and improve content performance
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Communications, Journalism, or related field
- Proven experience as a copywriter, preferably in social media
- Excellent writing, editing, and proofreading skills
- Strong understanding of social media platforms and their audiences
- Ability to write in multiple tones and styles
- Familiarity with SEO and social media analytics tools
- Creative mindset with attention to detail
- Strong time management and organizational skills
- Ability to work independently and collaboratively
- Portfolio of previous social media writing samples
Potential interview questions
Text copied to clipboard!- Can you provide examples of social media copy you’ve written?
- Which social media platforms are you most experienced with?
- How do you adapt your writing style for different audiences?
- Describe a time you used analytics to improve content performance.
- How do you stay updated on social media trends?
- What tools do you use for scheduling or analyzing social media content?
- How do you handle tight deadlines and multiple projects?
- Have you written copy for paid social media ads before?
- How do you ensure brand voice consistency across platforms?
- What’s your process for brainstorming new content ideas?
